Two-year college dining centers may find it difficult to increase student foot traffic, which is largely due to the fact that the majority of students at these schools are commuters. At the end of the day, it is all about the marketing techniques you or your food service provider is employing.
These are just some of the top marketing strategies from us at GKM.
1. Promoting sustainability and suppliers who have a background in social and environmental justice.
As part of our initial sustainability plan, we promote both sustainability in general and suppliers who have a background in social and environmental justice.
2. Promoting healthy habits
Students should want to come eat on premise rather than driving a distance to pick up lunch, taking up the majority of their allotted time for lunch. Promoting healthy options just steps away from their workspace is a great way to promote foot traffic.
3. Promoting feedback
As your foodservice provider, every customer will have a voice in shaping their dining experience. GKM provides feedback through multiple platforms.
GKM'S Marketing Storyteller