Foodservice providers have an important role in our clients' lives. We are providing them both the nutrients to get through the day and a service that makes them feel included. It is our duty to ensure their voices are heard and that their feedback is taken seriously every day. Feedback in foodservice is vital. Technology is expanding to provide us with numerous feedback options for clients to choose the best option for their specific needs. Here is GKM's plan for all clients to ensure hearing our clients.
Surveys are a powerful tool that allows feedback from diners. We are happy to facilitate regular surveys at your facility to better address diner preferences, concerns, and requests. Surveys are sent on a recurring rhythm to obtain consistent feedback. All answers will always remain anonymous unless the participant chooses to share their information. Our surveys are excellent on their own or within your established feedback process.
2. Feedback Email
A dedicated email address for each facility allows diners and your team members the ability to send feedback directly to senior management at GKM. The account-specific email is provided at nearly every transaction.
3. Service Tickets
All issues and requests immediately become service tickets. The customer service manager updates our customer relationship database, allowing us to easily identify and resolve open service tickets. The database is reviewed daily to ensure no concerns linger unresolved. It also serves as an excellent platform for analysis, such as reviewing patterns of chronic issues that may indicate a deeper problem.
4. Key Performance Indicators
At GKM, we believe “what gets measured gets managed.” To accomplish this, we track weekly metrics on our internal scorecard. These numbers help drive high-quality service and ensure our clients are always satisfied. The internal metrics are customized for each location we operate. Every quarter we evaluate which metrics we measure and adjust when necessary.
GKM'S Marketing Storyteller