Millennials have undoubtedly changed the way we consume and perceive food. And this is to be expected considering they form the largest working generation of our day and age. They play a crucial role in determining popular culture and trends, and this does not exclude food. They also hold the highest degree of social media involvement, which is where the trends initially begin.
Since millennials make up such a large portion of the working class, we did some digging on the top 5 trends for millennial food consumption in 2019.
1. Food Products with Low Environmental Footprint
Minimizing waste and packaging, such as single-use plastics, is something that is very important to millennials. Because of the growing concern with waste disposal and climate change that has emerged, millennials are taking a stand on using as little plastic and waste as possible. It’s very admirable and we couldn’t agree with this movement more, and makes for one of the most popular millennial food trends of 2019.
2. Hunger for Customization
Another top millennial food trend found in 2019 is customizable food experiences, which are becoming more and more in demand . This is especially true with special dietary needs such as gluten intolerance, veganism, and many others. It’s important for millennials to take these dietary requirements into consideration when choosing the food they’re going to use to fuel their bodies. When searching for places or brands, they are always taking potential customization into consideration.
3. Eating at Home
This isn’t necessarily a new food trend, but it is becoming more prevalent among millennials. Before, it was estimated that a record number of millennials were spending the majority of their money eating out. As 2019 has approached, it appears this has changed quite a bit. Depending on work or school schedules, sometimes it’s just easier to order food off delivery apps and eat from home. Since this has become increasingly easy, it’s become a very popular way of eating
4. Convenient, yet Healthy, Food
Millennials are the most in-debt generation because of the looming student loan crisis. This means that spending money on food isn’t always easy, which is why convenient, yet healthy food, is on the list. Foods that are easily accessible, affordable, and healthy is ideal for them, making it another top food trend for millennials.
5. Locally Sourced Food
Knowing where their food comes from is important to millennials because like the first section, creating a low environmental footprint is of the utmost importance. Not only this, but it’s great for local economic opportunities as well as providing health benefits by cutting out processed foods.
These are just a few of the food trends millennials are paving for 2019 and beyond. GKM understands that millennials are a generation that is making room for important change which ultimately needs to happen. We share the same values and display that with our food service. We are locally sourced and attempt to use as little waste as possible. We also work closely with the app OurHouse for options like Late Plates or customizations. We take comments, questions, and considerations very seriously and want to cater to everyone’s needs and desires.
Interested in learning more? Contact us now!
GKM'S Marketing Storyteller