A growing replacement to vending machines in business or organization settings is micro markets. Micro markets are essentially self-serve kiosks that people can purchase food or beverages at. Everything is stored in coolers and easy to access to make the process simple for people who need a quick fix to their snacking or lunch needs throughout the day. There are so many added benefits to a micro market that a vending machine simply would not allow if given the opportunity.
1. No Need to Drive
One of the most common ways for employees to get lunch is by driving to a different location to order food and bring it back to the office. This is, of course, presuming that they didn’t bring lunch that day. Some days, whether you’re running late or simply forgot to go grocery shopping the night before, it’s inevitable to have to run out and get something for lunch. With micro markets, this completely cuts that issue in half. With food like premade salads and sandwiches alongside the snack and beverage aspect, you wouldn’t even have to leave the building to get lunch. This boosts productivity and cuts the drive, thus elongating the time you actually get to eat your lunch.
2. No Need for Cash
These days, carrying cash or change is rare with the availability of credit and debit cards at the touch of our fingers. Vending machines very rarely have a feature for cards, and if they do, let’s face it: they barely ever work. With micro markets, not only can you use these cards, but you can also set up an account to which your purchases will be charged. For an even more high tech experience, some even allow the use of a fingerprint to charge purchases. Welcome to the future!
3. Healthier Options
It’s a pretty well known fact that vending machines typically don’t have the capability to offer fresh, healthy food. With micro markets, there’s far more room to offer healthy food to fuel you for the remainder of the day. As opposed to solely pre-packaged junk food, micro markets can be stocked with fresh fruits, salads, sandwiches, and other healthy alternative snacks to ensure a productive day.
As micro markets grow in popularity we will start to see them throughout more businesses and organizations alike. It sounds like an amazing way to boost happiness in office style buildings. Sounds great to us at here at GKM!
GKM'S Marketing Storyteller